Time4Towns to turn apathy into action in our town centres and high streets.
Regeneration company Revive & Thrive has designed a solution to some of the issues facing our town centres. Employing a consumer journey from ‘couch to customer’, Revive and Thrive are convinced that this experience can turn apathy into action and help refocus a resident’s shopping habits back into their town centre. Using a collaborative partnership approach, Time4Towns will also enable towns to compete, promote and defend themselves against threats and competition.
Time4Towns offers town centres and high street retailers the ability to reach into a customer’s home and provide everything that online and out of town retail can offer. Additionally, now that town centres are acknowledging the need to offer an experience, they can invite a customer to enjoy the events, education and local knowledge that comes from visiting the town centre at the heart of their community. Revive & Thrive are looking for
The Time4Towns journey starts from the internet browser in a customer’s home, encouraging them to make a purchase from a town e-commerce site via an eye-catching local ‘reward’, collect the purchase from 24 hour town centre click & collect lockers where a customer then interacts with smart town media or multi-retailer gift cards which further encourages them to explore the town. Here they are so impressed with the clean environment and the well laid out shop windows that they stay a while and make purchases from local retailers who understand their product and have excellent local knowledge. Heartened with their trip into town, the customer returns home to review and promote their experience through social media and look forward to the next opportunity to take the journey.
Unfortunately, the customer might take this journey and not enjoy the experience but this is not an area of concern to Revive & Thrive. Managing Director Mark Barnes said “We know that many towns will not be able to offer the end to end experience that a customer might hope to enjoy. But Time4Towns allows measurement and analysis at all key stages allowing town centres the ability to learn and adapt. Feedback is good whatever the content might be” Mr Barnes went on to say “Towns can start the Time4Towns journey anywhere in the cycle. They might choose to start with training or enhancing the look and feel of the town before adopting technology but we believe that this approach is one solution that can give towns the tools that they need to truly compete and measure.”
Jeremy Rucker, Managing Director of City Dressing said “We have extensive knowledge of town centres across the UK and we think this is an important solution focused journey that every town should measure itself against. Through the incentive element of Time4Towns it even asks a shopper to consider leaving the car at home and cycle or catch the bus into town.”
Revive & Thrive is keen to hear from ‘pioneer’ areas to take the Time4Towns journey in their town centre.
An online presentation is available at www.reviveandthrive.co.uk and interested parties should contact Mark Barnes on mark@reviveandthrive.co.uk
|
